1. On this advert I can see one of the most famous perfumes «Chanel №5» I think it is seemed attractive not just because of the name. There were two films that I know about a woman, whose name was Coco Chanel. So, it makes product being so popular when you see this name and you want to be like this woman from film. On the poster we can see this actress which performed in this movie, and It makes us to be sure that this perfume is perfect and we should buy it.
2. In those days the woman in ad was treated like an object. She was not expected to say anything during the advert and only her appearance was important. So, Ilon broke the system and add a famous slogan to the advert. Because if you find the right words, it will make people go and by this product.
3. I think in Russia authors just want to present this good without a story or making it so typical instead of trying to create an interesting atmosphere or a good plot. Another disadvantage of Russian advert is importunity. It is showed so often that you can not even enjoy the film if you watch it on TV. There is practically no interesting cutting.